Zane Radcliffe

A Bit More About Me

I’m a marketing leader and creator-first strategist with nearly a decade of experience in influencer, affiliate, and integrated campaigns for consumer brands and agencies. I help brands scale creator ecosystems end-to-end: sourcing and onboarding talent, writing briefs, managing affiliate ops, managing budgets, coordinating payments and usage rights, and optimizing performance. My focus is turning authentic creator content into measurable awareness and revenue.

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I’ve worked across beauty, wellness, lifestyle, and retail, partnering with brands like Amazon, The RealReal, John Hardy, BrainMD, LolaVie, and Homecourt. My experience spans hands-on campaign execution and systems design— from launching TikTok Shop affiliate communities that delivered up to 5x ROI on creator costs and building a 1,600‑person creator Discord, to running monthly influencer campaigns simultaneously and leading multi-platform activations that reached hundreds of millions of impressions.

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My approach blends creative judgment with operational rigor. I design concise, on-brand briefs and creative frameworks that make it easy to replicate, then pair those with clear tracking so results are predictable and scalable. I prioritize cross-functional alignment— working closely with creative, product, and social teams— to turn social insights into better content.

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I thrive in scrappy, fast-moving environments and enjoy building processes from scratch that preserve personalization at scale. Whether you need a short-term campaign lead or a strategic partner to build a long-term creator program, I bring both the hands-on execution and the systems thinking to make creator marketing a reliable growth channel.​​