Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The RealReal | September 2025
Date
September 2025
Role
Influencer Marketing Manager
Overview: “That’s so last season” is so last season. We showcased the breadth of treasures on The RealReal and highlighted how covetable "last season" can be.
The Creative Ask: Two part campaign showcasing influencers both shopping and consigning at The RealReal.
1. Share a few still-covetable designer items from your closet that are 'so last season' in your own life. Then, consign these pieces with The RealReal so they can have a second life with someone new.
2. Pick a new trend from NYFW runways, and bring it to life using past-season and vintage designer items from TRR.
The Results:
- Consignment influencer content performed at or above consignment-specific benchmarks. Engagement matched expectations (1.37% vs. 1.3%), indicating consistent creative resonance. Click-through rates, however, were dramatically higher than benchmark (0.57% vs. 0.01%), showing strong audience action relative to the typical consignment baseline.
- Shopping-led influencers (Ryan Kwong, Temitope Ibisamni, Maggie Klimuszko) continued to deliver elevated engagement (2.4–3.9% ER) and strong content quality, offsetting lower-intent consignment posts. That said, Hannah Chody (consignment focus) was the top performer in September for reach, clicks, and sales - driving $2.9K in tracked affiliate sales.
- Although Substack CTR (8.9%) came in below the 20.7% CTR benchmark, it still represented a meaningful source of qualified traffic and remained the top-performing platform on a click-through basis relative to social. Substack creator Courtney Grow drove exceptional CTR and sales via Substack and Instagram Stories with approximately $10k in direct sales, demonstrating strong buy-in from her audience.
