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The RealReal | Holiday 2024
Project type
Social Media - Influencer Campaign
Date
October 2024 - January 2024
Role
Influencer Marketing Manager
Overview: What makes something a real gift? It’s thoughtful, it’s unique, and it’s exciting to receive. The RealReal has a wide assortment of real gifts, for all the real people in your life. Together, we helped shoppers dress for the season, treat themselves, and gift everyone on their list.
The Creative Ask: Share your fashion obsession(s) and style them. Focus can be either items you’d gift, or item’s you’d wear. Focus on hero piece(s) – recognizable designer shoes, bags, and/or statement clothing items.
The Results:
- Contracted, briefed, and managed 12 influencers and the creation of their deliverables, scoped across Instagram, TikTok, and Substack.
- Our influencer holiday campaign successfully conveyed The RealReal’s key messages in an engaging way that earned attention during the crowded holiday timeframe–largely beating influencers’ social benchmarks for impressions, reach and engagement especially on Instagram.
- Substack was highly effective in reaching and converting fashion shoppers – driving a 2X ROAS. We invested $22,500 in creator fees on Substack, and drove $42,689 in gross revenue.
