Overview: What makes something a real gift? It’s thoughtful, it’s unique, and it’s exciting to receive.

This holiday, The RealReal is sharing a wide assortment of real gifts, for all the real – unique, special, quirky, and dear– people in your life.

Together, we’ll help shoppers dress for the season, treat themselves, and gift everyone on their list.

The Creative Ask:
Share your fashion obsession(s) and style them. Focus can be either items you’d gift, or item’s you’d wear. Focus on hero piece(s) – recognizable designer shoes, bags, and/or statement clothing items.

My Task:
Create and manage the campaign timeline. Contract influencers to execute the creative ask. Manage client communications.

The Results:
Contracted, briefed, and managed 12 influencers and the creation of their deliverables, scoped across Instagram, TikTok, and Substack.
Our influencer holiday campaign successfully conveyed The RealReal’s key messages in an engaging way that earned attention during the crowded holiday timeframe–largely beating influencers’ social benchmarks for impressions, reach and engagement especially on Instagram.
Substack was highly effective in reaching and converting fashion shoppers – driving a 2X ROAS. We invested $22,500 in creator fees on Substack, and drove $42,689 in gross revenue.