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The RealReal | August 2025
Date
August 2025
Role
Influencer Marketing Manager
Overview: “That’s so last season” is so last season. We showcased the breadth of treasures on The RealReal and highlighted how covetable "last season" can be.
The Creative Ask: This campaign invites you to bring one iconic item back into the light — style it your way, and make it feel new again for your audience.
The Results:
- Consignment influencer content performed at or above consignment-specific benchmarks. Engagement matched expectations (1.37% vs. 1.3%), indicating consistent creative resonance. Click-through rates, however, were dramatically higher than benchmark (0.57% vs. 0.01%), showing strong audience action relative to the typical consignment baseline.
- Shopping-led influencers (Ryan Kwong, Temitope Ibisamni, Maggie Klimuszko) continued to deliver elevated engagement (2.4–3.9% ER) and strong content quality, offsetting lower-intent consignment posts. That said, Hannah Chody (consignment focus) was the top performer in September for reach, clicks, and sales - driving $2.9K in tracked affiliate sales.
- Although Substack CTR (8.9%) came in below the 20.7% CTR benchmark, it still represented a meaningful source of qualified traffic and remained the top-performing platform on a click-through basis relative to social. Substack creator Courtney Grow drove exceptional CTR and sales via Substack and Instagram Stories with approximately $10k in direct sales, demonstrating strong buy-in from her audience.
